Find Your Perfect Heat

  • Green text with 'MILD' and an orange flame icon on a white background

    Mild — 800 to 1,500 SHU

    Warm flavor, minimal heat. Depth without the burn.

    Shop Mild 
  • The word 'MED' in orange with flame symbols on a white background

    Medium — 800 to 1,500 SHU

    Balanced flavor with a gentle kick. The classic everyday heat.

    Shop Medium 
  • The word 'HOT' in red with flame icons above on a white background

    Hot — 3,500 to 8,000 SHU

    Bold heat and richer flavor. A strong step up for chile lovers.

    Shop Hot 
  • Red 'X HOT' text with flame icons on a white background

    XHot — 8,000 to 20,000 SHU

    Serious fire with deep chile flavor. Made for the heat chasers.

    Shop Xtra Hot 
Shop All Chile Powders

Heat Levels Explained

Scoville Units show the heat of a chile—from mild warmth to intense fire. Higher SHU equals hotter chile.

Collections

Interior of a store with green walls, shelves, and decorative elements.

Rooted in Tradition

SOCO Chile Co. comes from a culture and a land that existed long before borders, regions, or state lines. Our family’s traditions, flavors, and identity were shaped by generations who lived on this land and passed their stories through food — especially chile.

For us, chile isn’t just flavor. It’s memory, heritage, and a connection to the people who came before us. Our mission is to honor that legacy by sharing real, all-natural chile powder that carries the warmth, depth, and pride we were raised on — keeping our culture alive and respected with every plate we touch.

Explore Our Roots
Popups disabled